Daniel Doulton, co-founder and chief strategy officer of former Global Mobile Innovation Award winner SpinVox, opened his address by stating that he had sat behind Grace Jones on the flight to Barcelona yesterday. She is the very definition, Doulton said, of a “true innovator.” Doulton said that winning the award in 2006 had been instrumental in SpinVox successfully shifting from being a mere “moment” in innovation to a true mobile innovation story. He cited a number of factors that have underpinned the company’s success, most notably a commitment to simplicity and reliability.
Today, Doulton said that SpinVox’s speech conversion technology has proven to be a genuine game-changer. “We’re all about voice 3.0 and monetising voice as content; if we can converge voice and messaging we change the game,” he said. However, he warned that the path to success had not been without some significant shifts in strategy that has seen SpinVox change its business model a number of times. Currently, SpinVox is positioning itself as a “standard network feature,” a strategy mirrored in its landmark deal with Telefónica in Latin America announced yesterday that has seen its user base reach 100 million. The next phase, Doulton said, will see the firm look to convert lots of different types of new content, including in areas such as social networking and Internet search.
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